Event Case Study: CoreOS Fest
Unique Challenge: This was my second conference for CoreOS. Branding takes time…a lot of time! We decide to try something new with our biggest conference! I was to design a repeatable and memorable brand identity specifically for CoreOS Fest. This system would be built upon and augmented with supporting graphics year after year but would keep some elements the same. This way we could foster brand equity while having room for fresh secondary elements each new year. It was more up-front time, but worth it for each following event.
Design Process
Design Process
Design Process
Design Process
Design Process
Design Process
Design Process
Welcome Wall
Exterior Branding
Interior Branding
General Session Room.
Main Stage Backdrop
Room + Track Identification
Directional Signage
Color coordination, at it’s finest. :}
CoreOS Fest Super Meetup (in SF)
Description
Project: Design a bold and successful community conference! Aka, create an inclusive and vibrant branded experience for CoreOS Fest, the Distributed Systems Conference. The main event was in Berlin (400+ attendees), and our companion event was in San Francisco (100+ attendees). Fest is a conference to celebrate and educate our community, and to foster conversations about distributed systems, open source, and CoreOS.
Responsibilities: Brand + event designer, website presence, content, signage, show flow, floor plan, give-away design, stage + set design, booth graphics, schedule (printed, online and digital screen), lighting design, hold screens, social media graphics, sponsorship and submission prospectuses and presentation design.
Role
Event + Brand Designer + Production Artist